BrandPower Guilty Pleasures Index

The BrandPower Guilty Pleasures Index is a smart beta index that includes US listed companies whose brands are showing strong current growth in on-line interest while providing consumers with non-essential goods or services that may be viewed as indulgent or imprudent. The Index utilizes data provided by BrandLoyalties, Inc., which employs a unique approach to anticipating revenue growth for publicly traded corporations by monitoring daily online brand citations and discussions related to approximately 6,500 equities—comprising 3,000 from the US, 1,600 from Europe, and 1,900 from Asia.