BrandPower Index

The BrandPower Index is a smart beta index that includes the US listed equities whose brands are showing the strongest current growth in on-line interest. The BrandPower Index utilizes data provided by BrandLoyalties, Inc., which employs a unique approach to anticipating revenue growth for publicly traded corporations by monitoring daily online brand citations and discussions related to approximately 6,500 equities—comprising 3,000 from the US, 1,600 from Europe, and 1,900 from Asia.